Creative direction for the launch of Rothy’s bags, spring 2020. Photography by Nagi Sakai.

The concept of The Bags collection was inspired by the introduction of marine plastics as an added recycled material being utilized in the making of bags. Playing on the earthly elements of water, land and sky, we chose to shoot in Malibu where we could play on the notion of the collection being reincarnated from the ocean, recycling marine plastics to create something fashionable and covetable.

Images and videos were used across all digital platforms, social, paid, retail, PR, print and OOO.