Creative direction and photography for the launch of Rothy’s bags, spring 2020. Motion capture and edit by Brandon Boulay.

This piece was concepted to follow the transformation of the Rothy’s bag from raw material to finished product, taking us on a journey of transforming recycled marine plastic to create the Handbag.  The bag is the main character and our vehicle through the factory. Along the way the collaboration, the creativity and the craftsmanship of the Rothy’s team is highlighted as important pieces of the story that went into creating this collection.